The intangiblities of developing a professional web presence are of such a nature however, that it is impossible to tell you: it will cost: £25-00! or £50-00! It could. It could also cost you £250-00, or £500-00, or £5000-00.

The only thing that I can say with certainty is that it will cost less than an equivalent television campaign, and give you thousands times more mileage.